Guerrilla advertising!

I love guerrilla advertising. I really admire the clever creativity and humour put into every piece. Just by googling 'guerrilla marketing' i could look for hours...Whilst looking at retail styles for my boogazine i have been looking at guerrilla used as a style within retail but it's brought me back to looking these clever adverts and stunts again...


"Airlines keep surprising us. Some airlines earn massive negative buzz in social media by frequently losing people’s luggage unexpectedly. Spanair however, is turning it’s clever guerrilla Christmas campaign Unexpected Luggage into a viral video…"

This video is a real feel-good one, it's a lovely one to watch at Christmas and i just love how it brings all the passengers together at the end instead of stepping off the plane in their own little worlds and then going off their own separate ways.

I love this advert for security glass. It's the blunt confidence in the product that gives it its brilliance.






Then theres the 'shockers', the double take... is it real? is it not? Then you see the reassuring and conveniently place sticker beside the hanging arm...






A tactically placed deodorant bottle!







Then theres the supersize ones, which are so clever! There are so many everyday objects that could be used this way!






"there are better ways to make a career!"

Then there's the silly or rude ones which are always brilliant! and captures the imagination of the immature amongst us!